Logo Mockups

Some logos variations. Regarding font, I prefer sans and lower case. The font used here is kabel standard, I choose because I preferred the look of the lower case ‘e’.  Some thoughts on font – lower case font designs displays accessibility and friendliness, upper case displays authority.

Here are some variations of the koru image, shown in reverse to reflect a lower case ‘e’. I think the simplest – #2, is best. I’ve include a chevron and reverse triangle in a few to show the cube shape.



These logos are based on a trefoil design (circular, triangular). This is to include the bond line from the benzene ring.

These are variations of Maori symbols, the koru and pikorua. I prefer the offset pikorua, but I can try a more vertical placement.

Variations of the double helix.